Market filters and marketing campaigns gone wrong

Today’s first article talks about the various kinds of filters that marketers could use to cut through the clutter that exists in the marketplace. Lisa Johnson discusses some methods which have been already used by some marketers as well as some innovative ones which could be used to differentiate your market offering from others’. A good read.

The second article deals with the reasons why some of the best thought out marketing campaigns flop, and how as marketers, we should take steps to prevent the same. With various extracts from various marketing gurus, this article should provide readers with valuable insights into the things that can go wrong with campaigns, and with a list of simple things which have to be taken care of when launching new products/campaigns.

Please do post your comments regarding the above articles, and as to whether I m going on the right track by posting these links.



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